Business Signs That Get Noticed and Remembered
Having a business in Ann Arbor, Detroit, Farmington Hills, Novi, Southfield, MI, and the surrounding areas means that you need to advertise to gain clients. Business signs are an important part of that marketing push. Working with our team at Perfect Impressions Graphic Solutions will provide you with nearly limitless options for creating the perfect business sign for your business. From large outdoor business signs to indoor business signs for a variety of needs, we can help you design the right sign using the right materials. There are many things to keep in mind when developing your business sign, and our team has been helping clients for more than 30 years with these principles. Contact us today to learn all about making the right decisions for your business sign.
Principles in Quality Business Sign Design
When it comes to designing a business sign that will capture the attention of your potential customers, there are several things to keep in mind. Simplicity is one of the important keys, as a busy business sign can be confusing and it will look like it is trying to do too many things. Your business sign should convey not only your business name, but also your color palette. These items should provide at least some clue as to what your business does.
Making your business sign legible, whether that’s on the side of your vehicle, on your building, or elsewhere, is also important. Seeing a business sign on a building from a vehicle only provides a few seconds or less to convey all of this information, so clarity of lettering and making it legible are important. Contrasting colors and materials can help this as well.
Having Brand Consistency Matters
Your business sign is often the first encounter that a potential customer has with your business. Subsequent times that they see your branding, from a sign to a vehicle to a business card, having a consistent message with the same lettering, colors, etc. will present you as reliable. A business that haphazardly uses colors in different places and otherwise doesn’t show a cohesive message will not do as well, and could even confuse people.
While business signs can look very simple, the amount of thought and effort that goes into the final design is significant. You need to set your business apart from others in Ann Arbor, Detroit, Farmington Hills, Novi, Southfield, MI, and the surrounding areas, and working with Perfect Impressions Graphic Solutions will provide you with experience that translates into beautiful and effective business signs. Contact us today to get started on your new business signs.
